Giving away promotional gifts is a branding strategy that has been around a long time. That is because it can be very effective.
Promotional products are a dynamic medium with more exposure per dollar spent than any other advertising method.
What kinds of promotional gifts have you given away? What methods did you use to distribute them? How effective do you think they were?
Promotion Items to Use and Distribute for Your Business
The most effective kinds of promotional items are ones that could be used frequently by the person who receives them. This is why pens are one of the most popular objects for this type of marketing strategy. Some people lose pens all the time and won’t be affected by your branding as much, but then there are people who use the same pen for months or years until the ink runs out and lost pens tend to be found by others too.
You can really use just about anything to stamp your brand on and give out to people. Being creative is the fun part, and being unique in this regard may make people remember you better.
The key to the success of a promotional gift is finding the right balance of potential use-frequency (something that will be seen a lot – free advertising) and creativity (unique items that tend to stand out more than ink pens).
If you’ve ever gone to a business conference of any kind, you have likely been given or at least seen company-branded novelty items. Conferences are a great place to hand out your promotional gifts, because they will be targeted at people in your niche.
If you own a store, hand out your gifts to customers as they check out, or have an area at the front where they can grab them. Maybe you don’t want to make them purchase something first. The whole point is to advertise your business.
For more information on what promotional items would best fit your business, please contact us.
